辛火计划河南专场启动 辛选主播陈小硕直播助力“豫货通天下”

Core Viewpoint - The event "Yuhuo Tong Tianxia" e-commerce expert rural outreach and Xin Selection Group's Xinhuo Plan in Henan aims to empower rural revitalization through e-commerce live streaming, highlighting the collaboration between local government and enterprises [1][3]. Group 1: Event Overview - The event was co-hosted by the Xiaocai County Government, the Henan Provincial Platform Economy Development Guidance Center, and the Henan Provincial E-commerce Association [3]. - Key figures in attendance included government officials and representatives from various sectors, emphasizing the importance of collaboration in promoting local products [3]. Group 2: Role of Chen Xiaoshuo - Chen Xiaoshuo, a leading anchor with 28 million followers on Kuaishou, expressed her commitment to showcasing Henan's agricultural products and culture through live streaming [3]. - She was officially appointed as the "Yuhuo Tong Tianxia Promotion Ambassador" during the event, reflecting her influence and dedication to promoting local goods [5]. Group 3: Xin Selection Group's Initiatives - Xin Selection Group is a leading digital new retail enterprise focused on supply chain management, with a commitment to rural revitalization and economic recovery through its "Xinhuo Plan" [7]. - The company has achieved over 2 billion yuan in sales through its agricultural support initiatives and has donated over 400 million yuan to social causes [7]. - The event featured over 500 local suppliers, showcasing a variety of high-quality products, including national brands and local specialties [5][7]. Group 4: Community Engagement - During the preparation for the live broadcast, Chen Xiaoshuo visited the "Xin Selection Primary School," a charity project supported by the company, to encourage and support the students [9]. - The live broadcast is scheduled to officially launch on July 25, further promoting local agricultural products to a national audience [9].