AI玩具火热，我们找销量榜前列的产品创始人聊了聊

Core Insights - The AI toy market is gaining attention as a new growth area, shifting focus from AI software applications to hardware that provides companionship for children [1][2] - The founder of Bepei Technology, Huang Yingning, aims to create AI toys that are not merely tools but provide emotional connection and engagement for children [2][3] - The company has successfully raised nearly ten million USD in funding through multiple investment rounds, indicating strong investor interest in the AI toy sector [2][3] Industry Trends - The AI industry is transitioning from foundational models to hardware solutions, with a growing emphasis on AI toys that combine technology with emotional support [1][2] - The market is currently experiencing a saturation of similar AI toy products, leading to a demand for differentiation and unique user experiences [1][2] Company Strategy - Bepei Technology focuses on developing a plush toy with integrated AI capabilities, emphasizing emotional recognition and interactive storytelling [2][3] - The company has opted for a full-chain research and development approach, creating its own hardware and software solutions to meet specific needs that existing suppliers could not fulfill [2][3][20] Product Development - The product design includes a plush toy with glasses, aimed at enhancing children's safety and hygiene while providing an engaging experience [14][16] - The company utilizes insights from child psychology to inform product features and interactions, ensuring that the AI toy fosters curiosity and emotional connection [27][30] Market Positioning - Bepei Technology aims to position its AI toys as affordable yet high-quality products, targeting a wide range of consumers across different regions [40][41] - The company is focused on building brand credibility and consumer trust, with plans to enhance marketing strategies to resonate with parents and children alike [42][45] Future Outlook - The increasing interest and investment in AI hardware are expected to benefit the AI toy sector, leading to improved supply chain cooperation and cost reductions [46] - The company recognizes the importance of adapting to consumer feedback and continuously improving product features to enhance user engagement and retention [30][34]