Xin Jing Bao·2025-07-23 13:47Core Insights - The integration of digital economy and physical economy is reshaping the consumption landscape, emphasizing quality innovation over mere scale growth [1][3] - The 2025 Beike Finance Annual Conference highlighted the importance of innovative business strategies and operational models in the evolving consumer market [1][3] Industry Trends - The consumption structure is evolving with trends such as emotional value, gold fever, trendy toys, sports enthusiasm, and cultural tourism driving the shift from scale growth to quality innovation [1] - The "cultural tourism + commerce" model is rapidly developing, with diverse and personalized consumption potential being released [3] Company Highlights - The top ten brands selected for the 2025 Beike Finance Annual Consumption Case include China Gold, Rushi Sea Resort, Tea Baidao, Unilever, Adidas, Pop Mart, Shou Lvyu Jia, Ziroom, Mafengwo, and Yuexiu Real Estate, covering various sectors such as fashion, trendy toys, vacation, hotels, and lifestyle [1][4][5] - Rushi Sea Resort, which opened in June last year, spans 5,400 acres with a 75% forest coverage, offering diverse experiential projects and enhancing consumer interaction through innovative commercial offerings [2] - China Gold is focusing on product innovation and channel transformation, launching culturally significant high-end products to meet diverse consumer needs in both investment and consumption [2]