追问读写台、远望屏执行标准：3C电子产品如何打出“疗效”功能

Core Viewpoint - The article highlights the growing concern over the marketing and regulation of eye care devices, particularly reading tables and distant screens, which claim to prevent myopia but lack clear medical certification and standards [1][2][10]. Group 1: Industry Standards and Regulations - Current eye care devices like reading tables and distant screens are primarily classified under 3C certification, which is for consumer electronics, rather than as medical devices [8][9]. - There is a significant absence of national standards for these products, with only industry association standards available, leading to confusion and potential consumer deception [10][14]. - Experts call for the establishment of clear regulations and standards to prevent the commercialization of myopia prevention claims and ensure consumer safety [1][16]. Group 2: Consumer Concerns and Misleading Marketing - Many parents are misled by marketing claims that these devices can prevent myopia, often influenced by endorsements from well-known doctors [2][15]. - Some products falsely present themselves as medical devices by showcasing medical registration certificates, which can confuse consumers regarding their actual classification [8][9]. - The marketing strategies employed by companies often exaggerate the effectiveness of these devices, leading to potential violations of advertising laws [15][17]. Group 3: Market Dynamics and Future Directions - The eye care device market is rapidly evolving, with numerous brands entering the space and introducing new products, but the lack of unified standards hampers quality assurance [11][14]. - The increasing prevalence of myopia among children, with rates reported at 52.7% overall, underscores the urgent need for effective and regulated solutions [16]. - Industry experts advocate for a clear classification of these devices based on their intended use and risk, suggesting that those with medical claims should be regulated as medical devices [17][18].