Core Viewpoint - Apple Inc. has launched AppleCare One, a new subscription service aimed at monetizing its growing user base and installed devices, providing enhanced protection for multiple Apple products [1][4]. Group 1: Product Launch Details - AppleCare One is priced at $19.99 per month and allows customers to protect three devices under one plan, with the option to add additional devices for $5.99 each [1][2]. - The service will go live on July 24 and covers a range of devices including iPhones, iPads, Macs, and Apple Watches [2]. - Key features of AppleCare One include unlimited repairs for accidents, battery coverage, theft and loss protection, and 24/7 priority support from Apple experts [3]. Group 2: Comparison with Existing Services - AppleCare One is similar to the existing AppleCare+ plan but offers additional features, such as the ability to add older devices (up to four years old) to the protection plan [3][5]. - The new plan increases the number of claims for lost and stolen devices from two to three per year [5]. Group 3: Financial Implications - Apple's Services segment reached a record high of $26.65 billion in the second quarter, up from $23.87 billion in the same quarter the previous year, indicating strong growth potential [5]. - The introduction of AppleCare One may enhance Apple's ability to generate high-margin recurring revenue from its device holders [6].
Apple Stock To Get Boost $20 At A Time?: Inside Tech Giant's Latest Plan To Monetize User Base