网红空降奶茶店任一日店长,单日客流激增200%创行业新纪录

Core Viewpoint - The "One-Day Store Manager" marketing model, where public figures temporarily operate stores to attract customers, has gained popularity but faces criticism due to improper rule settings leading to controversies [1][6]. Group 1: Event Focus - The controversy surrounding Huang Baobao's "expensive interaction" incident at the Guangzhou Subdued store involved fans needing to spend 299 yuan within a specified 3-hour window to qualify for a 45-second interaction, which was criticized as exploitative [1][2]. Group 2: Public Opinion - Supporters argue that the opportunity to meet celebrities is rare and that the 299 yuan includes product value, making it a voluntary purchase [2]. - Critics highlight that for students, the total cost, including travel and makeup, could exceed two-thirds of their monthly living expenses, questioning the value of a mere 45-second interaction compared to a concert [2]. Group 3: Response and Adjustments - Huang Baobao responded by reducing the required spending by 400 yuan and eliminating commission fees, but faced skepticism for not lowering her own appearance fee. Following public backlash, the rules were modified to allow any purchase for interaction and increased the number of participants and interaction duration [3]. Group 4: Diverse Forms and Values of "One-Day Store Manager" - The model includes high-end experiences, such as Wang Junkai's role at CL, which enhanced brand identity without controversy [4]. - Other approaches include creating a relatable atmosphere, as seen with Sun Yining's event, and supporting artists like Ziyu, who engaged fans to repay debts through store management [6]. Group 5: Structural Conflicts Behind Controversies - There is an imbalance of responsibilities among brands, influencers, and fans, with brands shifting the cost of influencer appearances onto fans, as evidenced by the high spending requirements in Guangzhou compared to other cities [6][7]. Group 6: Industry Issues - The industry faces challenges such as scams related to queue services and security issues during events, which can lead to safety concerns for both fans and influencers [8]. - Young fans with limited financial means are often excluded from high-cost events, raising concerns about accessibility and fairness in comparison to more affluent audiences [9]. Group 7: Essential Insights - Brands need to absorb influencer costs to avoid passing them onto fans, as demonstrated by CL's successful immersive experiences that foster long-term goodwill [10]. - Influencers should carefully consider their pricing strategies, especially when a significant portion of their fanbase consists of students, opting for value-driven services instead of high entry fees [11]. - Fans are encouraged to assess their spending rationally and prioritize experiences that offer genuine value, as the commodification of interactions can erode trust in influencer marketing [12].