“村播志愿团队”，助力农产品出山

Core Viewpoint - The article highlights the initiative of local village leaders in Chongqing's Wushan County to utilize live streaming for promoting local agricultural products, aiming to enhance sales and connect consumers directly with rural offerings [6][7]. Group 1: Village Initiatives - Mao Xianglin, the village party secretary of Xiaozhuang, plans to showcase local culture and lifestyle through live streaming, with a focus on selling oranges when they ripen [6]. - In Shuanglong Town, a "village broadcast volunteer team" composed of village officials, returning youth, and skilled farmers is leveraging live streaming to promote the geographical indication product "Wushan Crisp Li" directly to consumers [6][7]. Group 2: Live Streaming Impact - The live streaming efforts have successfully broken geographical barriers, allowing local products to reach consumers' tables [6]. - Village party secretary Luo Hui from Dongqiao Village actively engages in live streaming from the orchards, achieving over ten thousand likes during a session [6][7]. - Other village officials have transformed from traditional roles to become live stream hosts, sharing the growth stories of Crisp Li and employing strategies like limited-time offers and direct shipping to boost sales [6][7].