Costco(US:COST) Nan Fang Du Shi Bao·2025-07-23 23:08Core Insights - Costco's first flagship store in South China opened in Longhua, Shenzhen, attracting significant customer traffic and indicating strong market interest [6][7]. Company Overview - Costco's Longhua store has nearly 150,000 members with a renewal rate of 70%, showcasing strong customer loyalty [6][9]. - The store's customer base consists of 60% local Shenzhen residents, 15% from Hong Kong, and others from nearby cities like Guangzhou and Dongguan [9]. Market Dynamics - The retail landscape in Shenzhen is evolving, with Costco facing competition from established players and online shopping [6][10]. - Shenzhen's retail market saw a total retail sales of 411.59 billion yuan in the first five months of 2023, growing by 4.7% year-on-year, indicating a robust consumer market [10]. Strategic Positioning - Costco's entry into Shenzhen is supported by local government policies aimed at enhancing modern service and high-end retail sectors [7][11]. - The store's location near public transport and its focus on high-quality, differentiated products align with the increasing consumer demand for premium goods [7][9]. Future Plans - Costco plans to expand its online business in China, aiming to provide a diversified shopping experience [11]. - The company is also set to establish an eight-story headquarters in China by 2025, indicating a long-term commitment to the market [11].