东莞音乐节，制造业城市新消费，高能吸引年轻人刷爆信用卡

Core Viewpoint - Dongguan is transforming its economic identity from a manufacturing hub to a vibrant cultural and nightlife destination, highlighted by the recent Strawberry Music Festival which attracted 80,000 attendees and boosted the local night economy [1][4][12]. Group 1: Economic Impact - The Strawberry Music Festival generated a direct consumption of 280 million yuan (approximately 40 million USD) for related industries such as cultural tourism, dining, and accommodation over three days [4]. - During the "May Day" holiday, Dongguan welcomed 3.575 million tourists, with tourism revenue increasing by 31.2% year-on-year [4]. - Local businesses reported significant increases in revenue, with some operating until 4 AM or even all night, resulting in doubled sales [3]. Group 2: Cultural Integration - Dongguan is integrating music festivals with urban cultural tourism, incorporating elements like night markets, bars, and fan support activities to attract younger demographics [3][6]. - The city has been promoting a new development model of "music festival cultural tourism" since last year's National Day, aiming to redefine its image from a manufacturing city to one of cultural consumption [6][10]. Group 3: Urban Transformation - The music festival represents a broader attempt at economic transformation, shifting the perception of Dongguan from a factory-based economy to a lively cultural scene filled with lights, stages, and crowds [8][12]. - Dongguan's evolution is seen as a response to the changing consumer landscape, with the enthusiasm of young consumers being a key driver for this transformation [12].