Sanquan Food (SZ:002216) Xin Lang Cai Jing·2025-07-24 00:35Core Viewpoint - Sanquan Foods, as a leading enterprise in the domestic frozen food industry, has significant growth potential due to its strong historical foundation, robust R&D capabilities, and diversified channel layout [1] Group 1: Industry Overview - The frozen food market in China reached a scale of 168.9 billion yuan in 2022 and is expected to grow to 198.6 billion yuan by 2024 [1] - The market for frozen rice and noodle products, the largest category in the industry, is projected to be approximately 81.6 billion yuan in 2023, with Sanquan Foods, Si Nian, and Wan Zai Ma Tou forming a competitive triad [1] - The pre-prepared dish market is experiencing explosive growth, driven by the pandemic and the standardization of the restaurant industry, becoming a new growth driver for the sector [1] Group 2: Company Strategy - Sanquan Foods employs a dual-brand strategy with "Sanquan" and "Longfeng," focusing on the traditional frozen rice and noodle business while accelerating the layout of frozen cooked meat products as a second growth curve [2] - The company is enhancing its product matrix to meet diverse consumer needs through a strategy of large single products and scenario-based extensions in its traditional frozen rice and noodle business [2] - The company is also expanding its product offerings in frozen prepared foods, aligning with trends in the restaurant industry towards standardization and convenience [2] Group 3: Operational Excellence - Sanquan Foods operates a refined full-chain strategy for both B2B and B2C segments, combining distributor and direct sales models in retail, and offering customized services to bind large clients in the restaurant channel [3] - The company is actively expanding into e-commerce and new retail channels, enhancing market penetration and brand influence through collaborations with leading influencers and community group buying [3] - Continuous investment in R&D has led to the successful development of microwave and air fryer product lines, catering to consumer demands for convenience and health [3] Group 4: Financial Performance and Forecast - The company maintains a stable revenue structure with collaborative growth in frozen rice and noodle products and frozen prepared foods, despite intense market competition [3] - Revenue projections for Sanquan Foods are estimated at 6.874 billion yuan, 7.204 billion yuan, and 7.625 billion yuan for the years 2025-2027, with net profits of 558 million yuan, 601 million yuan, and 649 million yuan respectively [4] - The company’s price-to-earnings ratios are forecasted to be 17.88, 16.59, and 15.38 for the same period, indicating a valuation below the average of comparable companies [4]