多元供给点燃新春消费热潮 马年春节，一股"健康、智能、绿色"的消费新风尚席卷全国。据商务大数据，2月15日，重点平台智能 穿戴设备销售额增长1.3倍，智能血压仪、血糖仪增长超60%，有机食品增长52%，用实打实的数据，彰 显出春节消费市场品质升级趋势。 在此背景下，深市食品饮料类上市公司以产品创新为核心，从节庆专属产品打造到健康品类研发，从供 应链效率提升到消费场景营造，全方位满足不同消费群体的新春需求，让节日消费既有"年味"更有"品 质"。 商超卖场年味浓郁、优质食品供销两旺、智能家电备受青睐……2026年丙午马年春节，恰逢最长春节假 期叠加消费政策红利释放，国内消费市场人气与活力双向攀升。 在这一过程中，深圳证券交易所市场（以下简称"深市"）消费类上市公司紧抓春节消费热潮，立足自身 主业优势，以产品创新贴合消费需求、以多元营销激活市场活力、以全球化布局拓展发展空间，在食品 饮料、家电等核心赛道展现出强劲的发展韧性，成为新春消费市场的活力因子，也为全年消费市场复苏 注入强劲动力。 产品创新锚定需求 例如，深耕速冻食品领域三十年的三全食品（002216）股份有限公司（以下简称"三全食品"），作为国 内速冻米面 ...

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With a decline in birth rates, young consumers are increasingly spending on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [12][13][15][16]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative market segment [17][18][19]. - **Health Food and Beverages**: Changing demographics and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty and Aesthetic Products**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from increased interest in outdoor activities as a form of stress relief [29][31][32]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewell seeing steady growth as consumers seek time-saving solutions [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to a preference for ready-to-eat meals and smart appliances that automate household tasks, indicating a shift in consumer priorities [39][40][42]. Group 2: Market Dynamics - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. Companies that can identify and act on these opportunities are likely to emerge as winners [44].

经济观察网三全食品（002216）近期披露了多项业务进展与未来规划，包括将即时零售作为发展重点、 推进海外市场布局、持续进行产品创新以及优化渠道结构。 业务进展情况 三全食品将即时零售业务作为下一阶段的发展重点，计划与淘宝、美团、京东等平台深化合作，加快到 家业务及闪电仓业务的拓展。公司表示，2026年将持续推进该领域的投入，以抓住线上消费趋势。 公司项目推进 公司已完成香港全资子公司、开曼全资孙公司及澳大利亚孙公司的注册登记，并获得相关境外投资备案 证书，后续将逐步推进海外投资计划落地。这表明公司正积极布局国际市场，以寻求新的增长点。 产品研发进展 三全食品在2025年推出了"中国好饺子"、"多多系列"水饺、食养汤圆三大系列及"爆汁烤肠"等新品，市 场表现良好。2026年，公司计划持续迭代产品矩阵，加强健康品类(如低GI汤圆)和西式产品(如意面系 列)的研发，以满足多元化消费需求。 经营状况 直营渠道通过"总对总"合作模式提升定制化水平，定制产品SKU数量持续增长，盈利能力显著改善；经 销渠道则通过优化结构和精细化管理提高单点产出。公司还将加强连锁餐饮客户服务，并抓住商超调改 机遇。 资金动向 近期主力资金 ...

Investment Rating - The report maintains a "Buy" rating for the companies in the prepared food industry, specifically for Anjuke Food (2648 HK, 603345 CH) and Sanquan Food (002216 CH) [5][11]. Core Insights - The introduction of national standards for prepared foods is expected to enhance industry order and standardization, benefiting leading companies due to their comprehensive advantages in R&D, production, cold chain logistics, and quality control [6][7]. - The prepared food industry is transitioning from a chaotic phase to a more regulated one, with the new standards raising entry barriers and improving consumer confidence in product quality [9][10]. - The report anticipates a strong demand for inventory ahead of the Spring Festival, with a recovery in channel confidence, and a long-term trend towards food industrialization [7][9]. Summary by Sections Industry Overview - The prepared food industry is undergoing a process of standardization, with the new national standards defining the scope and management of prepared foods, emphasizing the control of food contaminants and additives [6][9]. - The standards stipulate that the maximum shelf life of prepared foods should not exceed 12 months, which aligns with the health-conscious consumption trend [10]. Company Recommendations - Anjuke Food (2648 HK) is highlighted as a leader in the frozen hot pot ingredient sector, with a target price of 99.38 HKD, benefiting from improved fundamentals and a rational competitive landscape [12]. - Anjuke Food (603345 CH) is also rated "Buy" with a target price of 113.04 CNY, as the company is expected to see profit recovery and growth driven by product innovation and structural adjustments [12]. - Sanquan Food (002216 CH) is recommended with a target price of 13.44 CNY, as the company is focusing on product innovation and channel diversification to improve operational quality [12].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks. Brands like Dongfang Shuye and Jianchun are gaining traction in this sector [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise. Companies like Jinbo Biological are seeing significant market value growth [23][25]. - **Outdoor and Leisure Products**: The outdoor equipment market is thriving, with brands like Kailas and Camel experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - **Emotional Economy**: Brands like Labubu and Rio are tapping into the emotional needs of consumers, providing products that offer comfort and joy, even in a tight economic climate [28][29][30]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations spend less time cooking. Companies like Anjijia and Kewot are benefiting from this trend [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors. The key to success lies in recognizing and seizing these opportunities [39].

证券日报网讯2月4日，三全食品（002216）在互动平台回答投资者提问时表示，公司预计2025年与锅圈 食品(上海)股份有限公司发生关联交易金额合计不超过4000万元(不含税)。 ...

Group 1 - The company expects to have related party transactions with Guoquan Food (Shanghai) Co., Ltd. amounting to no more than 40 million yuan (excluding tax) by 2025 [2] - The announcement was made on February 4 during an interaction with investors [2] - Further details can be found in the company's related announcement [2]

2月3日，三全食品发布投资者关系活动记录表。当中披露，关于公司2025年的表现，三全食品称，公司 产品端深入调研市场趋势，加强研究消费需求，积极与渠道伙伴共创产品，推出了"中国好饺子"、"多 多系列"水饺、"黄金比例饺子"、慢醒老面小笼包等新产品，在品质显著提升的同时保持极高的性价 比，获得了渠道及消费者的一致好评，新品收入实现快速增长。汤圆品类完善产品矩阵，食养汤圆三大 系列全面上新："养"主打药食同源理念，"润"针对女性消费需求，"珍"融入阿胶、燕窝等珍稀食材，同 时推出趣味造型汤圆、"低 GI"健康汤圆，满足不同画像消费者的需求。烤肠系列优化生产工艺，推 出"爆汁烤肠"等新产品，销售额快速增长，并实现市占率领先水平。肉卷、丸子等火锅食材产品在经过 调整后也表现出良好的增长势头，同时公司积极拓展西式产品赛道，意面系列产品上市后获得消费者广 泛好评。在渠道方面，公司直营渠道收入利润获得显著改善，收入降幅及利润亏损幅度持续大幅收窄， 经销渠道通过深化经销商服务及精细化管理，在优化经销商数量的同时单个经销商产出持续提高；社会 餐饮渠道抓住团餐业务增长契机，积极开拓团餐业务经销商，团餐业务规模持续扩大；公司持续加 ...

Core Viewpoint - The company has made significant improvements in its direct sales channels through organizational optimization and data analysis, leading to enhanced management efficiency and profitability [1] Group 1: Direct Sales Channel Improvements - The company has implemented organizational optimization adjustments in its direct sales channels [1] - A multi-dimensional data analysis model has been adopted to significantly enhance management efficiency [1] - The company has strengthened the precision of channel operations and optimized expense allocation efficiency [1] Group 2: Collaboration and Customization - The company has adjusted its cooperation model to engage in "total-to-total" partnerships with major retail systems, improving channel service capabilities and collaboration efficiency [1] - Profitability has rapidly improved as a result of these adjustments [1] - The company is actively embracing customization opportunities by engaging in deep customization collaborations with major systems, leading to a rapid increase in the number and sales scale of customized products [1]

| | | 附件： | 序号 | 姓名 | 公司 | | --- | --- | --- | | 1 | 赵晨凯 | 海富通 | | 2 | 顾训丁 | 中信证券 | | 3 | 江皓云 | 中信证券 | | 4 | 王毅成 | 兴银理财 | | 5 | 王郁冰 | 中庚基金 | | 6 | 程碧升 | 国泰海通 | | 7 | 盛一然 | -- | | 8 | 王文心 | 百年保险资管 | | 9 | 王萌 | 平安证券 | | 10 | 潘俊汝 | 永赢基金 | | 11 | 陈力宇 | 国泰海通 | | 12 | 雷泽成 | 中银基金 | | 13 | 尹佳瑜 | 观富资产 | | 14 | 沈士峻 | 静远资本 | | 15 | Alicia | capital group | | 16 | 雯妮 | 鼎绎咨询 | 编号：2026-002 | | ■特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动 | □媒体采访 业绩说明会 | | 类别 | □新闻发布会 路演活动 | | | □现场参观 □其他 | | 参与单位名称及 | 名单详见附件 | | 人员姓名 | | | ...