今天分享的是：硕远咨询：2025年中国调理包行业市场研究报告 报告共计：25页 2025年中国调理包行业市场研究报告核心总结 调理包是经预先加工、调配和包装，消费者简单加热或稍作处理即可食用的半成品食品，集便捷性、营养性和美味于一体，涵 盖即食、半成品、功能性三大类，按食材可分为肉类、蔬菜、海鲜及混合调理包等，与普通速冻食品、方便食品相比，更注重 营养均衡与口感品质，是现代家庭厨房的重要辅助工具。 中国调理包行业起步于2000年代初期，2010年后随电商和冷链物流发展进入快速增长阶段。2019-2023年市场规模从约200亿元 增长至750亿元，年复合增长率超15%，预计2028年将达1500亿元左右。行业发展得益于城市化进程加快、居民生活节奏提升， 以及消费者健康意识的增强，目前正朝着健康化、环保化和智能化方向迈进。 市场需求方面，消费者主要集中在18-39岁的一线及新一线城市人群，女性占比略高，中等收入群体为消费主力。节省烹饪时 间、保证饮食健康、丰富饮食种类和追求口味多样化是核心购买动因，多数消费者在工作日午晚餐使用调理包，线上电商平台 和社区团购成为主流购买渠道，同时消费者愈发关注产品营养成分与配料表 ...

食品饮料月月谈电话会 20251116 摘要 上游奶业持续去产能，预计 2026 年中期或下半年供需格局改善，奶价 有望企稳。10 月奶价环比持平，但上游仍面临亏损，去产能化是关键趋 势。 下游乳制品需求疲软但库存不高，企业经营稳健。上游供需平衡后，上 游盈利弹性及下游报表质量有望提升。新乳业低温产品增长强劲，新渠 道拓展显著，利润率提升目标或提前完成。 蒙牛三季度业绩符合预期，特仑苏降价稳固市场份额，低温业务增长。 预计 2026 年维持收入稳定和利润率提升，估值具弹性，推荐投资。 伊利液态奶外业务实现增长，基础白奶表现优于高端白奶。预计 2026 年液态业务企稳，多元化发展减轻收入压力，具稳健股息和价值投资性 价比。 妙可蓝多 B 端快速增长，C 端新品和新渠道发力，乳制品深加工业务扩 张优化结构，推动盈利改善。优然牧业生鲜乳供应增加，价格稳定支撑 利润，存栏量下降有望进一步提升利润。 Q&A 目前乳制品行业的上游情况如何？未来奶价走势如何？ 根据奶站监测数据，截至 2025 年 10 月，奶牛存栏量约为 595 万头，环比 9 月份减少 1.2 万头。整体去化节奏已连续 12 个月呈现下降态势。纯肉牛存 ...

Group 1: Company Operations and Strategy - The company focuses on its core business, driving performance improvement through product upgrades and innovation [2] - It emphasizes understanding consumer trends and innovating in health-oriented and emotional value products [2] - The company is optimizing cost efficiency and enhancing marketing strategies to reach consumers effectively [2] Group 2: Investment and Market Expansion - The company maintains a prudent yet proactive investment strategy, focusing on external opportunities and internal growth [3] - Plans for overseas market expansion include establishing a production base in Australia and targeting markets in Australia, New Zealand, and Southeast Asia [3] - The company has received necessary certifications for overseas investments and is progressing well with its international projects [3] Group 3: New Product Development - The company has launched a differentiated product matrix, including high-quality dumplings and health-oriented products [3] - New product lines include "Mountain River Lake Field" dumplings and various series of health-focused tangyuan [3] - The company aims to enhance consumer engagement through innovative product designs and social interaction experiences [3]

Core Viewpoint - The food processing sector experienced a slight increase of 0.37% on November 11, with Gais Food leading the gains, while the overall market indices saw declines [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 4002.76, down 0.39%, and the Shenzhen Component Index closed at 13289.0, down 1.03% [1]. - Gais Food's stock price rose by 4.89% to 15.86, with a trading volume of 270,200 shares and a transaction value of 419 million yuan [1]. Group 2: Individual Stock Performance - Other notable gainers included: - Kangbiter, up 4.65% to 18.92, with a trading volume of 53,400 shares and a transaction value of 99.55 million yuan [1]. - Babi Food, up 4.43% to 32.08, with a trading volume of 167,500 shares and a transaction value of 530 million yuan [1]. - Haixin Food, up 3.12% to 5.29, with a trading volume of 397,300 shares and a transaction value of 208 million yuan [1]. Group 3: Capital Flow - The food processing sector saw a net outflow of 159 million yuan from institutional investors, while retail investors contributed a net inflow of 100 million yuan [2]. - Gais Food had a net inflow of 25.86 million yuan from retail investors, indicating strong interest from individual investors [3].

格隆汇11月10日丨三全食品(002216.SZ)在投资者互动平台表示，公司十分重视定制化产品趋势，通过 持续提升产品品质及客户需求响应速度，目前已与多家主流商超系统开展深度产品定制合作，并且定制 产品数量还在迅速增加。 ...

Core Viewpoint - The company emphasizes the importance of customized products and is actively enhancing product quality and responsiveness to customer demands [1] Group 1 - The company has established deep product customization collaborations with several mainstream supermarket systems [1] - The number of customized products is rapidly increasing [1]

Market Performance - The market experienced a volatile upward trend last week, with the Shanghai Composite Index rising by 1.08%, the Shenzhen Component Index by 0.19%, and the ChiNext Index by 0.65% [2] - The China Securities Index reported a decrease of 0.40%, closing at 2021.77 points [2] Strong Stock Performances - Notable strong performers included Zhongwei Company, which increased by 10.66%, and Darentang, which rose by 8.80% [2] - Other significant gainers were Yangguang Electric Power and Yiwei Lithium Energy, with increases of 5.90% and 5.04% respectively [2] Year-to-Date Stock Gains - Since the beginning of the second half of the year, Zhongji Xuchuang has surged by 236.32%, leading the gains [3] - Yangguang Electric Power follows with a rise of 198.52%, while Yiwei Lithium Energy, Zhaoyi Innovation, and Zhongwei Company have increased by 91.34%, 75.11%, and 69.86% respectively [3] Market Outlook - Short-term market sentiment is expected to remain volatile, with basic economic factors potentially having a reduced impact on stock structure [4] - Long-term perspectives suggest that the current market risk premium is at a historical median level, with equity asset valuations remaining reasonable [4] - The market is anticipated to shift from valuation-driven growth to fundamental-driven growth as domestic economic stability improves [4] Investment Focus - Investment strategies should focus on sectors with structural growth potential, particularly in emerging growth areas such as AI technology innovation, energy infrastructure, and semiconductors [4] - Additionally, attention should be given to cyclical sectors that may benefit from "anti-involution" policies and leading companies actively expanding into overseas markets [4]

Core Insights - The Chinese quick-frozen food industry is undergoing a structural transformation while maintaining continuous growth, with the market size approaching 600 billion RMB in 2024 and expected to grow at a compound annual growth rate (CAGR) of 8%-10% over the next five years [1][13][15] - The industry is characterized by a clear differentiation in product categories, with traditional quick-frozen rice and noodle products stabilizing in growth but still holding nearly 50% market share in the consumer segment [1][14] - Quick-frozen hot pot ingredients are experiencing rapid growth driven by the booming hot pot industry, while quick-frozen dishes (the core form of prepared dishes) are emerging as a key growth driver due to demand for convenience and cost efficiency in both B2B and B2C segments [1][14] Market Size and Structure - The overall market size of the quick-frozen food industry in China was approximately 420 billion RMB in 2018, growing to over 550 billion RMB by 2023, with projections nearing 600 billion RMB in 2024 [33][34] - The market growth is driven by both B2B and B2C structural demands, with B2B demand for standardized products in the restaurant sector being particularly strong [33][38] - The consumer segment is increasingly focused on convenience, with trends such as the "lazy economy" and smaller household sizes driving demand for quick-frozen foods [33][38] Industry Chain Analysis - Upstream raw materials account for 60%-70% of total costs, making price fluctuations a direct influence on company profits [2] - Midstream processing relies on automation, fresh-lock technology, and nationwide capacity layout as core competitive advantages [2] - Downstream cold chain logistics face challenges such as high costs and uneven development, but are improving with policy support and the rise of third-party logistics [2] Competitive Landscape - The market exhibits a "one strong, many strong" and highly fragmented structure, with Anjuke Foods leading the B2B channel and brands like Sanquan and Si Nian dominating the C2C rice and noodle market [2][14] - Core competitive barriers are concentrated in supply chain efficiency, channel coverage, and brand R&D capabilities, with new entrants and cross-industry players enriching the competitive landscape [2][14] Consumer Behavior Insights - The primary consumer demographic includes Generation Z and young professionals, with 1-2 person households being the main consumption unit [2] - Consumer motivations have shifted from mere sustenance to convenience, quality, and situational needs, with health consciousness and ingredient quality becoming significant purchasing factors [2] - O2O instant retail and community group buying have emerged as mainstream purchasing channels [2] Future Development Trends - The industry is expected to evolve towards four major trends: product structure high-end and health-oriented, deep integration of prepared dishes, B/C channel collaboration and differentiation, and intelligent supply chain upgrades [2][15] - Companies that can seize opportunities in prepared dishes, balance B/C development, and build efficient supply chains will gain advantages in the industry transformation [2][15]

Industry Investment Rating - The investment rating for the food and beverage industry is "Outperform" [1] Core Insights - The report highlights that the liquor sector is actively releasing pressure on financial statements, with the industry gradually bottoming out. The frozen food sector is witnessing a turning point, while the soft drink and snack sectors maintain high levels of prosperity [3][4][30] Summary by Sections 1. Liquor - The liquor sector's total revenue for the first three quarters of 2025 was CNY 319.23 billion, a year-on-year decrease of 5.76%, with net profit down 6.85% to CNY 122.67 billion. In Q3 alone, revenue fell 18.38% to CNY 78.48 billion, and net profit dropped 22.00% to CNY 28.09 billion [14][28] - High-end liquor brands like Moutai showed stable growth, while others like Wuliangye and Luzhou Laojiao faced significant declines. Moutai's revenue grew by 9.28% year-on-year, while Wuliangye's fell by 10.26% [17][19] - The second-tier liquor brands, such as Fenjiu, showed resilience with a revenue increase of 5.00%, while others like Shui Jing Fang and Shede experienced declines [26][22] 2. Soft Drinks - The soft drink sector saw significant growth, with companies like Dongpeng Beverage reporting a 34.13% increase in revenue year-on-year. The energy drink segment, particularly, showed robust growth [30][31] - The introduction of new flavors and products, such as Dongpeng's summer limited edition, contributed to the sustained high growth rates in this sector [30] 3. Dairy Products - The dairy sector, led by Yili, maintained stable performance despite high base effects, with significant growth in milk powder and cold drink products. New Dairy's low-temperature products continued to show double-digit growth [4][31] 4. Frozen Foods - The frozen food industry is experiencing a turning point, with companies noting that the price war has peaked. The focus is shifting towards rational competition and value [7][30] 5. Snacks - The snack sector is undergoing strategic adjustments, with member stores and instant retail becoming key growth channels. The overall consumption environment remains weak, but the snack sector is adapting with targeted strategies [7][30]

Core Insights - The article emphasizes the emergence of Henan as a significant player in China's food supply chain, transforming it into a vital hub for food production and distribution, often referred to as the "kitchen of the nation" [1][17] - Henan's food supply chain is characterized by a comprehensive and efficient network that supports local brands and facilitates their growth on a national scale [1][8] Group 1: Key Players in Henan's Food Industry - Notable food brands from Henan, such as Sanquan, Si Nian, Shuanghui, and Baixiang, have successfully penetrated national markets, showcasing the effectiveness of the local supply chain [2][3] - Sanquan Foods, established in 1992, has become a leader in China's frozen food industry, leveraging Henan's agricultural resources and transportation networks for rapid expansion [2][3] - Si Nian Foods has developed a sustainable agricultural supply chain model, establishing order-based agricultural bases that enhance the quality and standardization of local produce [5][7] Group 2: Supply Chain Advantages - Henan's food industry benefits from a complete supply chain ecosystem, with over 7,800 small and medium-sized enterprises supporting the frozen food sector [3][10] - The region's population of 100 million provides a vast market and diverse consumer demands, contributing to the competitive edge of local brands like Sanquan [3][10] - The success of the acid-spicy noodle industry in Tongxu County exemplifies Henan's ability to create a full-cycle industrial ecosystem, integrating production, logistics, and retail [8][10] Group 3: Retail and Distribution Innovations - The local supermarket chain, Pang Dong Lai, exemplifies the integration of local agricultural production with retail, achieving significant cost reductions and quality control through direct sourcing [13][14] - Pang Dong Lai's collaboration with local suppliers has led to the development of customized products, enhancing its market position and supporting local businesses [14][16] - The establishment of logistics bases, such as the JD Logistics Supply Chain Base in Xuchang, further strengthens the efficiency of Henan's food supply chain [14][16] Group 4: Government Support and Infrastructure - The Henan provincial government prioritizes the development of the food industry, aiming to build a trillion-level modern food cluster by 2025 [16] - Continuous improvements in transportation infrastructure, including a comprehensive high-speed rail and highway network, facilitate efficient logistics and distribution [16][17] - The Zhengzhou Airport Economy Comprehensive Experimental Zone enhances the region's capability to export products nationally and internationally, supporting the growth of Henan's food supply chain [16][17]