资本围猎二次元：单月狂开1000场漫展，Coser出场费百万

Core Insights - The rapid growth of the comic and animation exhibition (manga convention) market in China is driven by an increasing number of events and a growing fanbase, with major events like BW and CP31 seeing significant attendance and revenue [1][2][11] - The market is experiencing saturation, leading to intense competition among organizers, with many struggling to achieve profitability despite high ticket sales [6][9][10] - The involvement of internet platforms like Weibo and Xiaohongshu is reshaping the landscape, as they leverage their user bases to host events, creating a divide between major and smaller conventions [11][14] Group 1 - The BW manga convention in Shanghai attracted nearly 900,000 ticket buyers, with tickets selling out in seconds [1] - The Hangzhou CP31 convention generated approximately 24 million yuan in ticket sales and 1.44 million yuan from booth fees, showcasing the financial potential of large-scale events [2] - Over 1,000 manga-related events were held nationwide during the "May Day" holiday, indicating a significant increase in the number of conventions compared to previous years [1] Group 2 - The average revenue for large conventions can reach millions, with costs primarily associated with venue and staffing, making it accessible for new organizers [2][5] - The rise of "Only exhibitions," focused on specific IPs, is noted as the fastest-growing segment, allowing fans to organize events with minimal investment [3] - Many established conventions are now facing challenges due to oversaturation, with some cities hosting multiple events weekly, leading to fierce competition [5][10] Group 3 - The cost of inviting popular guests, such as well-known cosplayers, has surged, with fees reaching up to 1 million yuan for top-tier talent [6][8] - The market is characterized by a lack of a clear industry chain, with many conventions struggling to differentiate themselves in a crowded space [8][10] - The influx of capital and interest from non-industry players is driving the growth of the market, but also leading to a potential oversupply of events [2][11] Group 4 - The disparity in success between major conventions and smaller ones is becoming more pronounced, with larger events benefiting from economies of scale and brand recognition [14] - Many organizers are now investing heavily in marketing to attract attendees, shortening promotional cycles and increasing advertising budgets [10] - The future of the manga convention industry may see a significant reshaping, with a potential consolidation of smaller events and a focus on innovation to sustain long-term growth [14]