企业家面对面丨从“防水一哥”迈向“世界一流”——专访东方雨虹董事长李卫国

Core Viewpoint - The interview with Li Weiguo, Chairman of Dongfang Yuhong, highlights the company's journey from a local enterprise to a leading player in the construction waterproofing industry, emphasizing innovation, quality, and social responsibility as key drivers of its success [2][3][19]. Company Overview - Dongfang Yuhong has evolved from a small local business to a giant in the waterproofing industry over the past 30 years, marking significant milestones in its growth and development [9][12]. - The company has achieved substantial revenue growth, with revenue increasing from 712 million to 28.056 billion yuan from 2008 to 2024, representing a compound annual growth rate of approximately 26% [12]. Industry Challenges - The waterproofing industry in China faces issues such as low market concentration, high competition among small enterprises, and the prevalence of counterfeit products, which pose significant risks to quality and safety [5][6][11]. - Li Weiguo pointed out that many small companies resort to unhealthy marketing practices, leading to financial risks and a lack of standardization in the industry [5][6]. Innovation and Technology - Dongfang Yuhong is committed to technological innovation, focusing on material upgrades and the development of intelligent construction techniques to enhance efficiency and quality [6][7][10]. - The company has established a national key laboratory and holds 1,916 patents, reinforcing its position as a technology leader in the waterproofing sector [10][12]. Quality Assurance - The company prioritizes product quality, adhering to a strict policy of not producing substandard products, and has implemented rigorous quality control measures throughout its production process [11][17]. - Dongfang Yuhong has built a reputation for reliability, having served numerous key national projects and engaged in community service initiatives to enhance public trust [11][18]. Global Expansion - Dongfang Yuhong has expanded its operations internationally, with business activities in over 150 countries and regions, and has established production bases in various locations to support local operations [19][20]. - The acquisition of Chilean building materials retailer Construmart marks a strategic move to enhance its international retail capabilities [21]. Social Responsibility - The company actively engages in community development and disaster relief efforts, demonstrating its commitment to social responsibility and sustainable development [18][24]. - Dongfang Yuhong has been recognized for its contributions to education and environmental protection, reflecting its dedication to corporate social responsibility [18][24]. Future Outlook - Looking ahead, Dongfang Yuhong aims to solidify its position as a global leader in the construction materials sector, with ambitious goals for the next 30 years [22][25]. - The company emphasizes the importance of maintaining its core values and culture while adapting to changing market dynamics and consumer needs [22][24].