Thinkingdom Media (SH:603096) Qi Lu Wan Bao Wang·2025-07-24 02:41Core Viewpoint - The event highlighted the promotion of high-quality brands in Shandong, with a focus on the innovative practices of Huaguang Guoci in the ceramic industry, showcasing their commitment to quality and cultural heritage [1][3]. Group 1: Product Promotion - Huaguang Guoci introduced four classic products, including the "Qianfeng Cuise. Shanghe Leaders Tea Set" and "Hefeng Tea Set," which are part of the "Hua Kai China" series launched at the LEC Global Licensing Expo [3]. - The collaboration with China Central Television (CCTV) aims to combine natural aesthetics with ceramic art, enhancing global visibility and recognition [3]. Group 2: Innovation and Technology - Huaguang Guoci has developed advanced materials and technologies, including lead-free glazes and antibacterial glazes, achieving a 100% inhibition rate against E. coli and Staphylococcus aureus [5]. - The company’s bone china has a thermal stability standard of 200 degrees, surpassing the international standard of 140 degrees [5]. Group 3: Brand Development Strategy - The company aims to establish itself as "China's First Ceramic Brand" and "World-renowned Ceramic Brand" through strategic media partnerships and brand promotion efforts [8]. - Huaguang Guoci has successfully created a market phenomenon of high demand for its Spring Festival ceramic products, reflecting the effective integration of traditional culture and consumer needs [8]. Group 4: Commitment to Quality and Cultural Heritage - The company emphasizes a high-quality operational system based on independent innovation, brand management, and quality leadership, transitioning from scale expansion to high-quality development [7]. - Huaguang Guoci aims to make its ceramics accessible to everyday consumers, promoting health and artistry in daily life while maintaining high standards [8].