知名湘菜品牌被曝拖欠千万元货款，品牌方独家回应

Core Viewpoint - The well-known Hunan cuisine brand "Yizhan Deng" in Changsha is facing financial difficulties, leading to over 10 million yuan in unpaid debts to multiple suppliers, raising concerns about its operational stability [1][2][4]. Group 1: Financial Issues - "Yizhan Deng" has been reported to owe over 10 million yuan to various suppliers, including pork and liquor suppliers, with one supplier claiming a debt of over 1.6 million yuan [2][4]. - The company has acknowledged the debt situation, attributing it to poor business performance and losses due to a challenging market environment [3][4][6]. - The company has stated that it is in communication with suppliers and has reached an agreement with over 50% of them to resolve the payment issues [1][6]. Group 2: Operational Status - "Yizhan Deng" operates 15 stores across cities including Changsha, Wuhan, Shenzhen, Nanjing, and Hangzhou, with 8 stores in Changsha and 3 in Wuhan [4]. - While some stores in Wuhan are still operating normally, others have been reported as closed, indicating a mixed operational status [4][5]. - The brand's expansion included a significant increase in store numbers, reaching over 20 at its peak, but it is now facing challenges in maintaining this growth [11][12]. Group 3: Industry Context - The challenges faced by "Yizhan Deng" are reflective of broader issues within the restaurant industry, which is experiencing unprecedented difficulties due to market fluctuations and oversupply [12][14]. - Other well-known brands in the industry have also faced similar financial struggles, indicating a trend of operational challenges across the sector [12][14]. - The need for strategic adjustments in the restaurant industry is emphasized, with a focus on managing cash flow and maintaining supplier relationships as critical for survival [15][16].