大家的家荣获“城心养老领创者”权威认证

Core Insights - The report by Shanghai Consulting Group certifies "Dajia's Home," a professional elderly care brand under Dajia Insurance, as the "Pioneer of Urban Elderly Care" in China, marking the first authoritative third-party certification in the country's elderly care industry [1][5] Group 1: Urban Elderly Care Model - Dajia Insurance introduced the "Urban Elderly Care" model in 2019, focusing on properties located in urban core areas near medical resources, enhancing convenience, professionalism, and humanistic care [5] - "Dajia's Home" has established 16 urban elderly care communities in 14 major cities, all within 3 kilometers of top-tier hospitals, ensuring immediate access to medical resources and proximity for family visits [5] Group 2: Future Developments - In 2024, "Dajia's Home" will launch Urban Elderly Care 2.0, focusing on three core dimensions: integrating community architecture with urban renewal, upgrading services from standardization to customization, and merging financial insurance with elderly care services [5] Group 3: Service System and Innovation - The service system of "Dajia's Home" is built around six modules: medical care, nursing, rehabilitation, recreation, diet, and housing, drawing from international standards like Canada's RC community operation model and Japan's MCS [6] - The introduction of the "Elderly Care Space Laboratory" allows for continuous iteration of elderly-friendly product designs, enhancing safety and livability for seniors [6] Group 4: Smart Operations - The first customer experience management system in the industry segments elderly care into four journeys and 39 service scenarios, with 179 detailed indicators and 611 senior tags for personalized service [6] - Over 2,000 IoT devices, including smart mattresses and alert systems, are integrated to monitor seniors' health in real-time, ensuring timely responses and safety [6] Group 5: Research and Recognition - Since 2021, Dajia Insurance has conducted a nationwide survey on urban family elderly care services, analyzing pain points and guiding product development, leading to the formulation of theories and models that address the core demands of Chinese elderly care [7] - The "Urban Elderly Care" service has received multiple awards, including the "People's Artisan Service Award" and various accolades for community design, highlighting its leading position and brand strength in the sector [7] Group 6: Industry Impact - The "Urban Elderly Care" model is reshaping the elderly care landscape in urban China, promoting a future that is smarter and more compassionate, transforming "aging" into a dignified and quality "enjoyment of life" [7]