“中国味 鲁花香”背后的全产业链创新 ——山东鲁花以高油酸花生油引领健康消费新趋势

Core Insights - The event highlighted the importance of brand building in the context of the "Good Products Shandong" initiative, with a focus on the innovative practices of companies like Luhua Group [1][4] - Luhua Group's president emphasized the significance of product quality as the foundation of the brand, showcasing their commitment to health-oriented products [3] Group 1: Brand Building and Innovation - Luhua Group has been proactive in recognizing the health benefits of high oleic acid edible oil since 2009, collaborating with a team from the Chinese Academy of Sciences to develop new peanut varieties [3] - The company successfully cultivated over 10 new peanut varieties with high yield, oil content, and oleic acid levels, marking the sixth upgrade of peanut varieties in China [3] - Luhua implemented a "good seeds + good prices" promotion model, providing seeds for free and purchasing them at 20%-30% above market prices, resulting in an average income increase of 600-800 yuan per mu for farmers [3] Group 2: Product Development and Market Impact - The high oleic acid peanut oil, launched in 2017, contains over 75% oleic acid and has been validated by international studies for its health benefits [3] - Luhua has established an integrated industry chain from breeding and planting to processing and sales, significantly benefiting over 100,000 farming households and achieving high product repurchase rates [3] - The practices of Luhua Group serve as a model for the "Good Products Shandong" initiative, demonstrating how technological innovation can drive industry chain upgrades [3][4]