全国可用！天猫联合浙江商务厅发五千万消费券，推广浙江品牌

Core Insights - The "Zhejiang Excellent Cloud Products E-commerce Consumption Coupons" initiative, launched by Tmall Supermarket under the guidance of the Zhejiang Provincial Department of Commerce, aims to distribute a total of 50 million yuan in consumer subsidies nationwide from July 23 to the end of September [1][4]. Group 1: Coupon Distribution and Usage - The initiative has already seen significant engagement, with over 7 million visits to the coupon section on the first day and more than 600,000 coupons claimed by 8 PM on July 23 [1][4]. - The coupons have a redemption threshold ranging from 10 yuan to 60 yuan, catering to various household needs, from couples to larger families [4]. Group 2: Product Categories and Consumer Preferences - The most popular product categories among consumers include maternal and infant products, health products, and alcoholic beverages, indicating a strong preference among family-oriented users [4]. - The initiative focuses on promoting high-quality brands from Zhejiang, covering a wide range of categories such as agricultural products, food, daily necessities, and health care [4]. Group 3: Brand Participation and Market Expansion - Over 100 brands and more than 1,000 popular products are currently included in the "Zhejiang Excellent Cloud Products E-commerce Consumption Coupons" program, with participation expected to grow [4]. - The Zhejiang Provincial Department of Commerce will recommend additional quality brands and enterprises to Tmall Supermarket, which will leverage its supply chain and digital capabilities to facilitate market entry for eligible brands [4].