American Eagle stock just soared 15%; Here's why

Group 1 - American Eagle's stock surged significantly after announcing a campaign featuring actress Sydney Sweeney, closing at $10.82, a 6.18% increase, and reaching $12.46 in premarket trading, a 15.16% rise [1][3] - The campaign has generated considerable buzz around the brand, contributing to the stock's upward momentum [3] - American Eagle has gained attention on Reddit's WallStreetBets, with approximately 13% of its float sold short, indicating potential for a short squeeze if retail buying continues [2][3] Group 2 - The combination of celebrity endorsement, speculative trading interest, and a significant short position has created a favorable environment for American Eagle's stock price increase [4]