American Eagle stock just soared 15%; Here's why

American Eagle (NYSE: AEO) is on a tear this week, with shares surging after the retailer announced a high-profile campaign featuring actress Sydney Sweeney. American Eagle stock closed Wednesday at $10.82, up 6.18% on the day after the announcement. But the rally didn't stop there. In premarket trading on Thursday, AEO shares jumped as high as $12.46, up 15.16% from the previous close. At one point in after-hours trading, American Eagle stock spiked nearly 25% before moderating. — Geiger Capital (@Geiger_C ...