特斯拉Q2营收净利双下滑！Model 3被疑“定语销冠”，“平价汽车”下半年大规模投产

Core Insights - Tesla reported its worst quarterly results in years, with both revenue and profit declining significantly [1] - The company achieved approximately $22.496 billion in revenue for Q2, a 12% year-over-year decrease, marking the largest drop in at least a decade and falling short of Wall Street's expectations of $22.6 billion [1] - Net profit for Q2 was $1.172 billion, down 20.7% year-over-year, but slightly above Wall Street's forecast of $1.135 billion [1] - Tesla's gross margin for Q2 was 17.2%, compared to 18% in the same period last year, and above the market expectation of 16.5% [1] - CEO Elon Musk indicated that the company may face several "difficult quarters" due to the cancellation of U.S. electric vehicle tax credits and tariff impacts [1] Revenue and Profit Decline - The decline in revenue and profitability is attributed to tariff impacts, reduced carbon credit income, and a drop in sales [1] - Global sales for Q2 were approximately 384,000 units, a 13% year-over-year decrease [1] - Despite promotional activities in China, including a five-year interest-free plan and an insurance subsidy of 8,000 yuan, sales did not recover [1] Model 3 Sales and Competition - Tesla recently announced that the Model 3 has achieved global sales of 3 million units, maintaining its position as the world's best-selling pure electric sedan for seven consecutive years [2] - The announcement sparked discussions about the use of qualifiers in sales claims, similar to tactics used by domestic competitors [2] - Xiaomi's SU7 has reported cumulative sales of approximately 155,700 units in the first half of the year, while Tesla's Model 3 has sold around 91,900 units [2] New Model Launches - Tesla is set to launch the Model Y L, a luxury pure electric SUV with a wheelbase exceeding 3 meters, to compete with new offerings from domestic manufacturers [5] - The company is also expected to introduce a long-awaited "affordable car," which is a new version of the Model Y, with preliminary production having started in June [5] Future Business Focus - Musk urged investors to focus on Tesla's autonomous driving and robotics businesses, with plans to expand the RoboTaxi service to cover half of the U.S. population by the end of the year [6] - The company aims to produce 1 million units of the Optimus humanoid robot within five years [6] - Tesla's capital expenditures are projected to exceed $9 billion this year, primarily directed towards AI, robotics technology, and manufacturing capacity expansion [6] - Investor sentiment is polarized, with some viewing Tesla as a traditional automaker facing disappointing performance, while others remain optimistic about its AI and robotics prospects [6]