“Z时代”爱上“以租代买”，五年内新租赁市场规模有望破万亿

Group 1 - The core viewpoint of the articles highlights the growing trend of "renting instead of buying" among young consumers, particularly those under 30, with significant increases in transaction volume and user engagement on rental platforms [1][2] - As of June 30, the transaction GMV on the Zhima rental platform experienced a year-on-year growth of 71.6%, with over 60% of users being under 30 years old, and orders from post-2000 consumers doubling within a year [1] - The rental market is diversifying, with various items available for rent, including high-tech devices and equipment for entrepreneurial ventures, showcasing a shift in consumer behavior towards flexibility and accessibility [1] Group 2 - According to predictions from Analysys, the new rental market is expected to approach 1 trillion yuan by 2030, positioning itself as a significant driver of consumer growth alongside online and instant retail [2] - The current generation of young consumers is exploring different lifestyles through the flexibility of renting, balancing the concepts of ownership and experience, and regaining control over their consumption and life choices [2]