优葡萄产业，打造 “甜蜜经济” ——重大学子调研武隆高山刺葡萄产业振兴实践

Core Insights - The "Yugreen Smart Travel" practice team conducted a comprehensive study on the development of high-altitude prickly grapes in Wulong District, Chongqing, focusing on cultivation knowledge, sales models, and brewing techniques [1][5] Company Overview - The company, Zigu Agricultural Development Co., Ltd., emphasizes organic and healthy grape production, utilizing wild-simulated planting techniques and adhering to organic standards, with products certified as national green food A-level in 2019 [1][4] - The vineyard is the largest grape plantation in Chongqing, specializing in local late-maturing grape varieties known for their thick purple-black skin, rich in anthocyanins and resveratrol, highlighting their nutritional value [1][4] Sales and Marketing Strategy - Sales are primarily conducted through online channels, with effective promotion on platforms like Douyin and WeChat, achieving over 20,000 views for a single video during peak harvest season [4] - The vineyard capitalizes on the National Day holiday by offering a picking experience area, attracting urban visitors and integrating agriculture with tourism [4] Future Development Plans - The company plans to implement greenhouse coverage in grape-growing areas to mitigate rainfall impacts on grape yield and enhance production reliability [5] - The brand recognition will be boosted through the Chongqing regional agricultural public brand "Baiwei Yuzhen," while also extending into deep processing of the wine industry to promote agricultural-tourism integration and support local farmers' prosperity [5]