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与微信达成合作,Uber这回不用再怕“系统抖动”了
3 6 Ke·2025-07-24 12:03

Core Insights - The long-standing rivalry between WeChat and Uber has reached a resolution with the launch of the Uber mini-program on WeChat, allowing users to book rides directly within the app using WeChat Pay, enhancing the travel experience for Chinese users abroad [1][3][6] Group 1: Partnership Details - The integration of Uber into WeChat aims to simplify the travel experience for Chinese tourists facing challenges such as difficulty in hailing rides and payment issues while abroad [3][19] - The Uber mini-program will initially be available in Hong Kong and Japan, with plans to expand to nine other popular destinations including the US, UK, France, and Australia in the coming months [3][19] Group 2: Historical Context - The partnership marks a significant shift after a decade of conflict, characterized by a fierce price war between Uber and Didi, supported by major investors like Tencent and SoftBank [6][9] - In 2015, Uber faced restrictions on WeChat, including being unable to share links, which was attributed to a "system glitch" that lasted for three months, raising questions about Tencent's technical capabilities [9][11] Group 3: Competitive Landscape - Didi's recent expansion into international markets poses a threat to Uber, as Didi has begun offering services in multiple countries, leveraging its understanding of Chinese tourists' needs [16][19] - Didi's overseas operations have reportedly become profitable, with daily order volumes nearing ten million, indicating a strong competitive position against Uber [16][19]