广东银行业掀“反内卷”风暴，理性“回归”时刻将至？

Core Viewpoint - The banking industry in Guangdong is initiating a "de-involution" campaign to address excessive competition and promote a shift from scale-driven growth to value creation [1][5][10] Group 1: Regulatory Actions - The Guangdong Banking Association held a meeting on July 17 to discuss the "de-involution" strategy, which includes a comprehensive negative list of prohibited behaviors [3] - The "1+3+N" system will be implemented, where "1" refers to the regulatory negative list, "3" includes self-regulatory agreements, and "N" pertains to industry self-discipline measures [3][6] - The meeting was attended by representatives from various regulatory bodies and banking institutions, emphasizing a unified approach to combat unhealthy competition [3][4] Group 2: Industry Challenges - The banking sector is facing a tightening net interest margin due to aggressive pricing wars and irrational competition, leading to a cycle of reduced profitability [6][7] - Non-symmetrical declines in deposit and loan rates have resulted in a market environment where banks are forced to engage in practices like "buying indicators" and offering unsustainable rates [6][7] - The phenomenon of "task swapping" among bank employees to meet performance metrics has become prevalent, indicating a deeper issue of competition within the industry [6][7] Group 3: Strategic Recommendations - Large banks should balance scale expansion with innovation, focusing on technology to reduce costs and enhance non-interest income [8][9] - Mid-sized banks need to establish competitive advantages through regional focus and specialized services, while small banks should leverage policy support and local market strengths [8][9] - The "de-involution" initiative is expected to encourage a rational return to competition, but its long-term success will depend on the commitment to execution and transformation within institutions [9][10]