节气文化激活健康消费 二十四节令美食促消费活动在南京启幕

Core Viewpoint - The "Twenty-Four Solar Terms Cuisine Promotion Activity" aims to integrate traditional cultural essence with modern dining industry, driving consumption upgrades and fostering new growth in the restaurant sector [1][3]. Group 1: Event Overview - The event was launched on July 24 in Nanjing, guided by the Ministry of Human Resources and Social Security and organized by the China Hotel Association [1][3]. - The activity connects production, education, and research forces through the exploration of traditional culture [1][3]. Group 2: Cultural Significance - The solar terms reflect seasonal changes and are closely linked to Chinese dietary customs, emphasizing harmony between daily diet and nature [3]. - The integration of solar terms cuisine with modern dining is seen as a significant new scene in the "food + culture" concept [3]. Group 3: Discussions and Themes - Participants discussed various themes including restaurant management, the relationship between solar terms and medicinal cuisine, and the e-commerce of products [3]. - The event featured a special exhibition called "Feast of Seasons," showcasing over 50 innovative seasonal dishes that embody the traditional concept of "eating in accordance with the seasons" [3]. Group 4: Future Initiatives - This event is part of the "Chinese Food Festival" series leading up to 2025, with over a hundred representatives from industry associations, intangible cultural heritage inheritors, and restaurant executives in attendance [3].