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山东济南:多措并举激活暑期文旅消费市场 300余项活动点燃盛夏狂欢
Sou Hu Cai Jing·2025-07-24 16:14

Core Viewpoint - The Jinan cultural and tourism market is actively promoting summer tourism consumption through various initiatives, aiming to create a vibrant summer cultural and tourism experience for residents and visitors [2]. Group 1: Initiatives to Boost Summer Tourism - Jinan's cultural and tourism bureau has planned over 300 cultural and tourism activities under the theme "Summer Carnival," targeting core demands such as family-friendly, cooling off, and night tourism [2]. - Activities like "Splashing Water in the Spring City" and various water play projects at popular sites have become top choices for summer cooling [2]. - Night tourism events, including music concerts and night markets, are designed to enhance the nighttime economy and attract visitors [2]. Group 2: Marketing and Promotion Strategies - The bureau is leveraging both online and offline channels to attract tourists, including a flagship store on Ctrip offering high-quality travel products and a 5 million yuan subsidy for cultural and tourism consumption [6]. - Collaborative promotional activities with cities like Zhengzhou aim to enhance inter-city tourism and attract more visitors to Jinan [6]. - Efforts to enhance international appeal include optimizing services for inbound tourists and developing boutique travel routes to showcase Jinan's charm on the global stage [6].