燕麦奶卖不动 OATLY要剥离大中华区?

Core Viewpoint - OATLY is undergoing a strategic review of its Greater China operations due to declining revenue and continuous net losses since 2020, with a potential divestment being considered to accelerate growth and maximize business value [1][2]. Financial Performance - In Q2 2025, OATLY reported a revenue increase of 3% to approximately $208 million, with a gross margin improvement of 3.3 percentage points to 32.5%. However, the net loss attributable to shareholders was approximately $55.9 million, an increase of $25.5 million compared to the same period last year [1]. - Revenue from the Greater China region decreased by 6.4% to $27 million in Q2 2025, down from $28.8 million in the same quarter of the previous year, primarily due to a decline in sales through the food service channel [1][4]. Strategic Review and Market Position - OATLY has initiated a strategic review of its Greater China business, which may include options such as divestment to enhance growth and value realization [1][2]. - The company continues to operate in the Greater China market during the evaluation period, maintaining its production facilities and commitment to customers, consumers, and employees [2]. Market Challenges - The transition from B2B to B2C has proven challenging for OATLY, as the oat milk segment remains a niche market in China, facing competition from local brands and higher price points compared to dairy products [3][5]. - The market for plant-based beverages in China has shown signs of cooling, with a shift from initial consumer enthusiasm to more rational demand, compounded by rising competition from local brands [5][6]. Revenue Composition - Approximately 62% of OATLY's revenue in Greater China in Q2 2025 came from the food service channel, down from 70% in the previous year, indicating a shift in revenue sources [4].