Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]
中国入境游市场有巨大增长空间
Ren Min Ri Bao·2025-07-24 20:13