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迈富时(2556.HK)：AI推动SAAS与营销业务协同发展 迈富时释放成长潜力
Ge Long Hui·2025-07-24 21:17

Group 1 - The core viewpoint is that the integration of AI and SaaS strategies is driving the platformization and integration development path of MaiFushi, enhancing its competitive advantage in the market [1] - MaiFushi is a leading marketing and sales SaaS service provider in China, with projected AI+SaaS business revenue reaching 842 million yuan in 2024, accounting for 54% of total revenue, serving over 26,600 clients, and an ARPU of 3,848 yuan per month [1] - The company has developed the Marketingforce platform with 311 modular functions, creating two flagship products, T Cloud and Zhenke, which cover both small and medium enterprises and large clients, establishing an intelligent closed loop from marketing acquisition to sales conversion [1] Group 2 - The precision marketing business relies on high-quality media resource integration, strong advertising creativity, and data optimization capabilities, forming a comprehensive, intelligent, and platform-based one-stop precision marketing service system [2] - The revenue from the precision marketing business is expected to reach 716 million yuan in 2024, accounting for 46% of total revenue, and aims to improve the efficiency of the entire process from traffic acquisition to conversion for advertisers [2] - MaiFushi differentiates itself from traditional advertising agencies through its data-centric technological barriers, platform product capabilities, and strong customer service loops, which enhances its competitive advantage in a fragmented market [2] Group 3 - The company is expected to benefit from the continuous growth of KA clients, the rapid implementation of AI applications, and the increased shipment of AI integrated machines, leading to a high growth period for its SaaS business from 2025 to 2027 [2] - The projected net profit for the company from 2025 to 2027 is 2.05 million yuan, 113.42 million yuan, and 325.35 million yuan, with net profit growth rates of 100.23%, 5445.3%, and 186.85% respectively [2] - The company has initiated coverage with a "buy" rating based on its growth potential and market positioning [2]