Core Viewpoint - The article emphasizes the need for companies to shift their focus from "price" to "value" and from "peers" to "users" to enhance innovation and market competitiveness, ultimately leading to efficiency improvements and technological advancements [1][3][4] Group 1: Market Competition Dynamics - Recent discussions have arisen regarding the "low-price for market share" and "price for traffic" behaviors on food delivery platforms, prompting regulatory attention [1] - There is a growing recognition that "involution" competition among platforms is detrimental to industry health and merchant growth, although some argue it benefits consumers [1][2] - Short-term consumer benefits from "involution" competition, such as refunds and price wars, may lead to long-term negative impacts on service quality and product standards [2][3] Group 2: Regulatory and Industry Responses - The Chinese Automotive Industry Association has called for an end to malicious competition through price-cutting and comparison tactics, advocating for a focus on value creation [3] - The Central Financial and Economic Committee has stressed the importance of legally regulating low-price disorderly competition, with new laws prohibiting platforms from forcing merchants to sell below cost [4] - The article suggests that fostering a healthy competitive environment requires companies to innovate and differentiate themselves rather than engage in price wars [3][4]
“卷价格”转向“优价值”才是正道(评论员观察)
Ren Min Ri Bao·2025-07-24 22:19