去山地避暑（文旅新象）

Core Viewpoint - The article highlights the rising popularity of summer tourism in China, particularly focusing on "cooling tourism" in mountainous regions, which has seen a significant increase in search interest and visitor engagement during the summer months [7][9]. Group 1: Summer Tourism Trends - The keyword search volume for "cooling tourism" increased by nearly 200% in the first half of July, indicating a strong demand for summer getaway options [7]. - Mountainous scenic areas are actively developing "cooling tourism+" by integrating outdoor activities, night tours, music festivals, and intangible cultural heritage experiences to provide diverse experiences for both domestic and international tourists [7][9]. Group 2: Specific Destinations - Mogan Mountain is recognized as a cooling destination, offering high-altitude rafting experiences that attract a daily average of about 2,000 visitors, with peak days reaching up to 3,000 [8]. - Emei Mountain, a UNESCO World Heritage site, is experiencing a surge in hiking tourism, with various trails catering to different skill levels, and is also hosting educational summer camps for youth [10][11]. - Wugong Mountain is branded as an "outdoor paradise," attracting over a million outdoor enthusiasts annually, with activities such as hiking, camping, and stream tracing [12][13]. Group 3: Innovative Activities and Experiences - Mogan Mountain has launched a comprehensive night tourism system, featuring a variety of events such as music festivals and art exhibitions, enhancing the summer experience for visitors [9]. - Emei Mountain's summer camp programs allow students to engage in hands-on learning about biodiversity and local ecology, enriching their educational experience while enjoying the cool climate [11]. - Wugong Mountain is set to host the 2025 National University Outdoor Sports Culture Festival, promoting international exchange and outdoor activities among students [13].