最热三伏天，低欲望的年轻人掏空口袋“吸阳气”

Core Insights - The rising global temperatures have led to an increased interest in health and wellness among young people in China, particularly during the "Sanfu" period, which has become a significant seasonal event [1][2]. Group 1: Health Trends - Young people are increasingly engaging in health practices, believing that the high temperatures provide an optimal time for body conditioning and combating sub-health conditions [2][3]. - The concept of "winter diseases treated in summer" is gaining traction, with many seeking traditional Chinese medicine treatments like "Sanfu" patches to address chronic ailments that Western medicine struggles to cure [3][11]. Group 2: Consumer Behavior - There is a notable shift in consumer spending patterns, with health-related expenditures rising significantly during the summer months, even surpassing traditional festive spending [11][14]. - The number of traditional Chinese medicine clinics and wellness centers has surged, with a reported increase of 12,000 clinics in 2023, and a 53% growth in health and wellness institutions in various regions [13][14]. Group 3: DIY Health Products - Young consumers are increasingly opting for DIY health solutions, such as home-prepared "Sanfu" patches and herbal remedies, driven by cost-effectiveness and convenience [17][18]. - The market for health-related consumer goods is expanding, with predictions indicating that the domestic nutrition market could reach 320 billion yuan by 2025, with a significant portion of spending coming from the 18-35 age group [15][19]. Group 4: Psychological Factors - The act of purchasing health products is seen as a form of self-care and control over one's health, providing a sense of reassurance and psychological comfort to consumers [28][32]. - The growing health consciousness among young people is not just about physical well-being but also reflects a deeper psychological need for stability and control in their lives [29][30].