广东省推出一系列举措大力活跃暑期档电影市场

Core Viewpoint - Guangdong Province is implementing a series of measures to boost the film market during the summer season, aligning with national policies to enhance film consumption and promote local productions [1]. Group 1: Support for Local Film Promotion - Guangdong Film Bureau is actively supporting the promotion and distribution of local films, including organizing meetings with film producers and media to discuss strategies for enhancing visibility and audience engagement [3][4]. - The film "Chang'an's Lychee" has been highlighted with successful roadshow events, attracting significant audience participation and positive feedback [6][4]. Group 2: Diversification of Film Offerings - The Guangdong Film Bureau is hosting the "Guangdong Art Film Festival - Touching Theater" series, showcasing a variety of international films alongside local productions to cater to diverse audience preferences [9][11]. - The festival includes screenings of British films and plans for future events featuring animation films and classic cinema, enhancing cultural offerings [12][13]. Group 3: Integration of Film with Other Sectors - The initiative "Follow the Movie to the Market" combines film screenings with cultural, culinary, and sports activities, creating a unique consumer experience and promoting local tourism [15][16]. - The film bureau is also facilitating various promotional activities, including ticket subsidies and special screenings for specific demographics, to encourage broader audience participation [14][16]. Group 4: Safety and Regulatory Measures - The Guangdong Film Bureau is intensifying market regulation and safety checks across cinemas to ensure compliance and prevent safety incidents during the busy summer season [16].