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铂爵旅拍爆雷,李佳琦李诞加持的百亿市场凉了?
3 6 Ke·2025-07-25 00:21

Core Viewpoint - The travel photography industry, represented by companies like Bojue Travel Photography and Korean Artisans, is facing significant operational challenges, including continuous losses, service delivery issues, and a decline in consumer trust, leading to closures and layoffs [1][2][10]. Company Overview - Bojue Travel Photography achieved a record sales figure of 40 million yuan by selling 10,000 packages in just 18 minutes during a live stream [1]. - The company has announced a temporary suspension of its wedding photography business due to years of continuous losses and high operational costs [1][11]. - Employees have reported that the company is in debt to both staff and suppliers, with some locations already closed [1][6]. Marketing Strategy - Bojue Travel Photography initially gained market prominence through aggressive marketing strategies, including extensive advertising and collaborations with popular celebrities and shows [3][4]. - The brand's marketing peaked in 2018, utilizing a saturation approach that included partnerships with major entertainment programs and celebrity endorsements [3][4]. Industry Challenges - The travel photography sector is experiencing a decline in demand, with significant revenue drops and increased competition from smaller, more agile players [6][8]. - The industry is characterized by severe price competition, with prices for basic packages dropping from around 8000 yuan to as low as 4000 yuan due to market saturation [8][10]. - The rise of social media platforms has diminished the effectiveness of traditional marketing strategies, leading to a loss of customer trust and brand loyalty [6][10]. Consumer Sentiment - Consumers have reported issues with service delivery, including unfulfilled orders and difficulties in obtaining refunds, leading to a growing number of complaints and calls for action [1][12]. - There is a shift in consumer preference towards smaller studios that offer transparent pricing and personalized services, as trust in larger brands declines [10][14]. Market Potential - Despite the challenges faced by major players, the travel photography market is projected to grow, with an expected demand of over 41 million consumers by 2028, indicating potential opportunities for smaller, more flexible companies [14].