【专访】西昊董事长罗慧平：年销售额将破20亿，但人体工学椅行业仍未爆发

Company Overview - Shenzhen Xihao Intelligent Home Furnishing Co., Ltd. is a leading ergonomic chair company established in 2011, headquartered in Shenzhen, with a supply chain based in Foshan. The company has achieved annual growth rates of 30%-50% since 2017 and expects to surpass 2 billion in sales this year [1][6][14]. Sales and Market Position - Xihao's projected sales for 2024 are nearly 1.6 billion, with products sold in 85 countries and regions, achieving annual sales of over 1.5 million units [1][12]. - The company aims to maintain over 30% annual growth for the next decade, with a target of doubling its scale in three years and quadrupling it in five years [1][14]. Product Development and Innovation - The ergonomic chair market is experiencing a significant increase in demand, with a projected 43% year-on-year growth in the online market for ergonomic chairs in 2024, driven by a rising number of lumbar disease patients in China [8][10]. - Xihao invests 13%-16% of its profits into research and development, with over 100 R&D staff making up 20% of the company's non-manufacturing workforce [10][16]. Market Challenges and Strategies - The company faced challenges in 2014 due to market homogenization, leading to a significant drop in product prices and inventory issues. Xihao responded by focusing on core business areas and investing in technological innovation [7][11]. - Xihao successfully entered the overseas market in 2018, selling its M18 ergonomic chair on Amazon at a competitive price of around $200, which led to rapid sales growth [11][12]. Future Market Potential - The current domestic ergonomic chair market is estimated at 400-500 billion, while the global market exceeds 2 trillion. With the potential for every household to own an ergonomic chair, the market could grow to 4-5 trillion [14][15]. - Xihao's vision includes making ergonomic chairs a universal product, with plans for three phases of market penetration: one chair per household, one chair per person, and ultimately two chairs per person [14][15].