“送到的礼物包装比东西贵，这是好事啊！”

Core Insights - The article discusses the evolution of packaging culture in China, particularly focusing on the trend of using wooden boxes as a modern alternative to traditional cookie boxes, reflecting a shift in consumer behavior towards aesthetics and experience [3][21][51] Group 1: Market Trends - The wooden box packaging market in China is projected to reach $20.9 billion in 2024, with a year-on-year growth of 8.7% [16] - The demand for wooden boxes is expanding significantly, especially in the context of the "Guochao" (national trend) concept, which emphasizes cultural confidence and detail [13][21] Group 2: Cultural Significance - The rise of wooden box packaging is a response to changing consumer psychology, where packaging is now seen as an integral part of the consumption experience, influencing emotional connections with products [21][50] - The article draws parallels between the evolution of packaging in China and Japan, highlighting how Japan has embedded box culture into its daily life and aesthetics, making it a cultural symbol [24][26][32] Group 3: Design and Aesthetics - Many domestic designer brands in China are increasingly using wooden boxes for packaging, opting for minimalist designs that convey a sense of quality and align with modern branding strategies [18][21] - The use of wooden boxes is not just functional but also serves as a medium for expressing brand identity and cultural values, enhancing the overall consumer experience [21][50]