Sanquan Food (SZ:002216) Zheng Quan Zhi Xing·2025-07-25 02:12Core Viewpoint - The frozen food industry is facing significant challenges in 2024, with Sanquan Foods experiencing a decline in both revenue and net profit for the second consecutive year, marking a notable downturn since its IPO in 2008 [1] Group 1: Financial Performance - In 2024, Sanquan Foods' revenue decreased by 6% to 6.632 billion yuan, while net profit fell by 27.64% to 542 million yuan [1] - The company reported its worst first-quarter performance since 2021, continuing the trend of declining earnings [1] - The revenue from frozen staple foods, which has historically contributed over 80% to the company's income, has shown significant volatility from 2020 to 2024 [2][4] Group 2: Market Dynamics - The decline in revenue for frozen staple foods is attributed to weak consumer demand, a decline in supermarket channels, and intensified industry competition [1] - The sales volume of frozen staple foods saw a slight increase, but revenue fell nearly 4% year-on-year, indicating a strategy of price reduction to maintain market share [1] - The core products "tangyuan, dumplings, and zongzi" experienced revenue fluctuations, with declines of -8.07%, 3.92%, -15.74%, and -5.84% from 2021 to 2024 [4] Group 3: Product and Channel Strategy - Despite a 2.04% increase in sales volume for frozen staple foods, revenue decreased by 3.95%, highlighting a "volume increase but weak profit" scenario [5] - The company is attempting to diversify its product offerings and has launched new series of dumplings and tangyuan in 2024 [9] - Sanquan Foods is also focusing on e-commerce, which saw a revenue increase of 58.5% in 2024, although it still represents less than 6% of total revenue [5][9] Group 4: International Expansion - In response to domestic market pressures, Sanquan Foods plans to invest in a production base in Australia and expand into markets in Australia, New Zealand, and Southeast Asia [11] - The planned investment for the overseas production base is approximately 2.8 billion Australian dollars (about 1.32 billion yuan), which poses challenges related to consumer preferences, supply chain integration, and regulatory compliance [11]