Core Viewpoint - The sanitary napkin brand "Mian Mi Ma" created by influencer Xin Ba has come under scrutiny due to allegations of containing carcinogenic substances, leading to significant public concern and media attention [1][4][10]. Company Overview - "Mian Mi Ma" is a self-owned brand under Xin Xuan Group, founded by Xin Ba in 2017, claiming to have over 10 million users and a cumulative sales figure of 3.33 billion yuan over eight years [10]. - The brand's official store on Douyin indicates it specializes in sanitary napkins and related products, with its parent company being Guangdong Mian Mi Ma Health Technology Co., Ltd., fully owned by Guangdong Xin Xuan Holdings [10]. Product Safety Allegations - Reports indicate that multiple batches of "Mian Mi Ma" sanitary napkins have been found to contain high levels of thiourea, a substance classified as a potential carcinogen by the International Agency for Research on Cancer [12][15]. - A specific product, the "Mian Mi Ma Sakura Comfort" sanitary napkin, was reported to have a thiourea content of 16,653.4679 μg/g, significantly exceeding acceptable limits [12]. - Consumer feedback has linked the use of these products to various health issues, including thyroid cancer and reproductive health problems, although direct causation remains difficult to establish [15]. Regulatory and Industry Context - The sanitary napkin industry has faced numerous quality control issues, with past incidents involving foreign objects and misleading product claims [17][19]. - The lack of stringent regulations regarding the use of harmful substances in sanitary products has raised concerns about consumer safety and product standards [17][25]. - The recent implementation of the national standard GB15979-2024 aims to address some of these regulatory gaps, specifically prohibiting the addition of banned substances like thiourea [16]. Market Dynamics - The sanitary napkin market in China is projected to reach 86.71 billion yuan in 2024, reflecting a growth of 23.3% from 2023, indicating a robust demand for female hygiene products [22]. - The low entry barriers in the sanitary napkin industry have attracted various new players, including celebrities and influencers, leading to increased competition but also potential risks regarding product quality [21][22]. - Despite the challenges, the influx of new brands may drive existing companies to improve their product quality and safety standards [25].
辛选否认卫生巾含致癌物,辛巴和“家人们”谁在“撒谎”?
3 6 Ke·2025-07-25 03:19