政银联动打造县域消费“风景线”

Core Viewpoint - The article emphasizes the collaboration between local government and financial institutions, particularly the JiuRong Rural Commercial Bank, to stimulate consumption and enhance domestic demand through innovative financial services and community engagement [1]. Group 1: Financial Support for Consumption - JiuRong Rural Commercial Bank actively collaborates with local government departments to create a consumption ecosystem that benefits citizens, focusing on rural revitalization and consumer needs [2]. - The bank organized a "New Year Goods Fair" in collaboration with local authorities, attracting 93 vendors and generating a transaction amount of 1.5 million yuan during the event [2]. - The bank has issued 6,000 consumption coupons during promotional activities, resulting in 8,039 transactions [2]. Group 2: Night Economy and Cultural Tourism - The bank is involved in promoting the night economy by creating the "Ge Xian Night Tour" brand, which aligns with government initiatives to enhance nighttime consumption [3]. - During the "May Day" event, the bank facilitated 30,000 transactions and issued 8,000 consumption coupons, achieving a 97% redemption rate [3]. Group 3: Trade-in Programs - The bank has launched initiatives to support the "trade-in" policy, enhancing market vitality and consumer lifestyles through various financial products [4]. - Since May, the bank has issued 5 million yuan in consumption coupons, benefiting over 35,000 citizens and stimulating over 10 million yuan in consumption [4]. Group 4: Consumer Financing Solutions - JiuRong Rural Commercial Bank focuses on consumer installment plans, catering to various consumer needs such as home decoration and vehicle purchases [5][6]. - As of June, the bank issued 42 auto installment loans totaling 4.76 million yuan and 12 home renovation loans totaling 1.6 million yuan [6]. Group 5: Government-Bank Collaboration - The bank emphasizes the importance of clear division of roles and complementary advantages in government-bank cooperation to enhance market activity [7]. - The bank has established a regular communication mechanism with local government to ensure efficient policy implementation and resource allocation [9]. Group 6: Digital Empowerment and Service Expansion - The bank collaborates with local data companies to create a comprehensive digital platform for public services, addressing issues like data silos and service accessibility [10]. - The bank is exploring new financial service models in emerging consumption areas such as digital consumption and green consumption [10]. Group 7: Focus on Rural and County-Level Markets - The bank aims to enhance consumption in rural areas by designing targeted promotional activities and financial products that cater to local needs [11]. - The bank promotes a merchant alliance model to provide flexible financial support across various sectors, including home appliances and education [11].