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2025年中国奶酪行业细分产品现状 再制奶酪占据主导地位【组图】
Qian Zhan Wang·2025-07-25 05:13

Core Insights - The Chinese cheese market is experiencing a shift towards processed cheese, with a significant preference for softer and richer flavors among consumers [1][6] - The retail sales of processed cheese have increased to 73.4% from 2017 to 2023, indicating a growing trend towards this product type [1] - The market for processed cheese is projected to reach 9.8 billion yuan in 2024, with a year-on-year growth of 4.2% [11] Processed Cheese Market - Processed cheese, also known as reconstituted cheese, is made from one or two types of natural cheese and is characterized by its mild flavor and longer shelf life [6] - The market for processed cheese is expected to see a compound annual growth rate (CAGR) of 17.7% from 2018 to 2024, with a market size of 3.7 billion yuan in 2024 [5][11] - The product categories in the processed cheese segment include spreadable processed cheese and other forms such as cheese sticks and processed cheese shreds [7] Natural Cheese Market - Natural cheese, often referred to as original cheese, is categorized into hard and soft cheeses, with hard cheese containing 49%-56% moisture and high nutritional value [2] - The market for natural cheese is growing, but at a slower pace compared to processed cheese, with a projected market size of 3.7 billion yuan in 2024, reflecting an 8.8% year-on-year growth [5]