国产游戏用中国传统文化“圈粉”数亿海外玩家

Group 1 - The gaming industry is a significant category and growth point in China's service trade, with over 4,000 gaming companies concentrated in Shenzhen, forming an ecosystem of "large companies leading + small teams innovating" [1][7] - In 2024, the overseas sales revenue of domestic games is expected to exceed $18.5 billion, showcasing the success of Chinese games in international markets [1][8] - Chinese games are increasingly recognized as a new "cultural business card" for contemporary China, appealing to millions of overseas players through traditional culture and innovative design [1][8] Group 2 - A "flower planting" game from China has gained immense popularity in Thailand, attracting 20,000 users daily [3] - The cultural dissemination through gaming is subtle yet impactful, allowing overseas players to experience Chinese traditional culture and aesthetics [4] - The game "Black Myth: Wukong" has gained global attention in 2024, demonstrating the strength of China's self-developed games, with other titles like "Delta Force" and "Ming Tide" also achieving significant user engagement [5][8] Group 3 - The acceleration of Chinese games entering overseas markets is evident, with a reported overseas market sales revenue of $4.805 billion in the first quarter of 2025, marking a year-on-year growth of 17.92% [8] - Overseas players are not only engaging with the games but are also interested in visiting real-life locations depicted in the games, indicating a deeper cultural connection [8]