Shanxi Xinghuacun Fen Wine Factory (SH:600809) Zhong Guo Xin Wen Wang·2025-07-25 06:49Core Insights - The launch of the upgraded Qinghua Fenjiu 30 Revival Edition is a strategic response to market demands and a commitment to future growth [1] - The company emphasizes the importance of quality upgrades, scientific expression, and focused market operations in its growth strategy [1] Group 1: Product Launch and Strategy - The Qinghua Fenjiu 30 Revival Edition is positioned as a key capability for the brand to navigate through market cycles [1] - The company has established a leading quality system in the industry to ensure product excellence [1] - A "1+4+1" promotional model is being implemented, focusing on core terminal alliances and group purchasing to enhance brand reach [1] Group 2: Cultural Significance and Heritage - The roundtable forum discussed Fenjiu's dual identity as both a tangible and intangible cultural heritage, emphasizing the connection between liquor culture and Chinese intellectual traditions [2] - Experts highlighted the concept of "living heritage" and the importance of making cultural heritage relevant in contemporary society [2] - The promotion of Fenjiu is seen as a means to share not just a product, but the rich cultural narratives behind it, resonating with international audiences [2] Group 3: Conclusion and Future Outlook - The event underscored that Qinghua Fenjiu represents not only a product but also a high-quality Eastern lifestyle and a narrative of time, craftsmanship, and harmony [3] - The upgraded product was a focal point of the event, attracting significant attention from attendees [3]