“海归”水槽内销记丨粤企中华行

Core Insights - The article highlights the transformation of Jiangmen Meiao Home Group from a company reliant on foreign trade to one that balances both domestic and international markets, achieving a 65% foreign trade and 35% domestic trade ratio [1][2][7] Group 1: Company Transformation - Meiao Home Group initially depended 100% on foreign trade orders, particularly from North America, but has shifted to a dual circulation model, focusing on both domestic and emerging overseas markets [2][5] - The company participated in the China (Guangzhou) International Building Decoration Expo, securing contracts with five provincial agents and generating domestic orders worth 20 million yuan [4][7] - The company has developed a product matrix that caters to domestic consumer preferences, leading to the design of multifunctional kitchen and bathroom products that have become bestsellers [5][6] Group 2: Market Strategy - Meiao Home Group's strategy includes conducting market research through questionnaires at trade shows to better understand domestic consumer needs [5][7] - The company has adapted its production processes to accommodate both large foreign orders and smaller domestic custom orders, leveraging the flexibility of its manufacturing techniques [6][7] - The introduction of a separate production line for fixed styles allows the company to efficiently manage both domestic custom orders and maintain the efficiency of foreign trade production [6][7] Group 3: Policy and Support - The Guangdong provincial government's "Same Line, Same Standard, Same Quality" initiative has significantly reduced costs for Meiao Home Group by allowing products to meet both North American and domestic standards, cutting duplicate testing costs by 40% [7] - Trade shows have become a critical tool for the company, enhancing customer acquisition efficiency and contributing to approximately 20% of annual sales through on-site orders [7]