Core Viewpoint - Ninebot Company is experiencing a dichotomy between impressive financial performance and significant consumer complaints regarding price volatility and safety concerns related to its electric vehicles [1][2]. Financial Performance - Ninebot's gross margin is projected to reach 28.24% in 2024, with its two-wheeled electric vehicle segment achieving a gross margin of 21.1%, outperforming competitors like Yadea (15.2%) and Aima Technology (17.82%) [3]. - The company's revenue and net profit have shown significant growth over the past three years, with revenues of 101.24 billion yuan, 102.22 billion yuan, and 141.96 billion yuan from 2022 to 2024, representing year-on-year growth rates of 10.7%, 0.97%, and 38.87% respectively [2]. - The net profit for the same period increased from 4.51 billion yuan to 10.84 billion yuan, with growth rates of 9.73%, 32.5%, and 81.29% [2]. Consumer Complaints and Pricing Issues - Consumers have reported significant price fluctuations, with instances of electric vehicles dropping in price shortly after purchase, leading to dissatisfaction [3]. - For example, a consumer noted that a vehicle purchased for 4,199 yuan was reduced to 3,899 yuan within ten days [3]. Market Position and Target Demographic - Ninebot's electric vehicles are particularly popular among the youth demographic, especially those aged 15-25, due to their stylish design and advanced technology [5]. - The company has successfully captured the Gen Z market through collaborations and marketing strategies, including partnerships with popular brands and celebrities [5]. Safety and Regulatory Concerns - The company faces scrutiny due to illegal modifications of its vehicles, which have become popular among youth, leading to safety risks and regulatory actions [9][11]. - Law enforcement agencies have identified Ninebot vehicles as a focus for monitoring due to their association with illegal street racing and modifications [9][11]. - The rapid expansion of Ninebot's retail outlets has made it challenging for the company to maintain oversight and control over its franchisees, contributing to issues of non-compliance and illegal modifications [11][12].
九号公司：价格短期波动大疑“背刺”消费者 电动车成非法改装的“重灾区”多次被官方点名