Core Viewpoint - The recent changes in leadership at Meizu Technology, including the appointment of Huang Zhipan as CEO, signal a strategic shift towards focusing on the Meizu and Flyme brands and enhancing product offerings, particularly the upcoming Meizu 22 series [1][5][6]. Group 1: Leadership Changes - Huang Zhipan has transitioned from Executive Vice President and President of the Mobile Division to CEO of Xingji Meizu Group, replacing Su Jing [1][3]. - Huang Zhipan has a long history with Meizu, having joined in 2004 and held various key positions, including finance and overseas business [3]. - Su Jing's departure has been confirmed internally, although the official website has not yet updated the executive team information [3]. Group 2: Product Focus - The company is concentrating on the Meizu and Flyme brands, aiming to create flagship products that meet market expectations [5][6]. - The Meizu 22 series is reportedly in the final stages of development, with a focus on high-quality imaging capabilities [5][9]. - The Meizu 22 is expected to be a compact flagship with a width of only 71mm, featuring advanced imaging technology, including a periscope lens [9][10]. Group 3: Market Positioning - The Meizu 22 series is positioned to compete with the best small-screen flagships in the industry, aiming for a launch around July, potentially coinciding with the release of new iPhone models [10]. - The company is committed to significant investments in imaging technology to improve its reputation in this area [9].
星际魅族科技又现高层变化,黄质潘任CEO 魅族22已到最后打磨阶段
Sou Hu Cai Jing·2025-07-25 09:30