Kouzijiao(SH:603589) Xin Lang Zheng Quan·2025-07-25 09:52Core Viewpoint - The recent share reduction announcement by Liu Ansheng, the second-largest shareholder of Kuozi Jiao, highlights the financial pressures faced by the company amid a challenging market environment, reflecting broader issues within the liquor industry [1][3]. Group 1: Shareholder Actions - Liu Ansheng plans to reduce his holdings by up to 10 million shares, representing 1.67% of the total share capital, potentially raising around 340 million yuan at the current share price [1]. - Since the expiration of the lock-up period in 2018, Liu has gradually reduced his stake, with cumulative cashing out expected to exceed 1 billion yuan if the current plan is executed [2]. - Currently, 49.7% of Liu's remaining shares are pledged, raising concerns about his financial situation and the stability of the company's equity structure [3]. Group 2: Company Performance - Kuozi Jiao's revenue for Q1 2025 was 1.81 billion yuan, with a year-on-year growth of only 2.42%, marking the lowest growth rate since 2021 [4]. - For the full year of 2024, the company reported revenue of 6.015 billion yuan, a mere 0.89% increase, and a net profit decline of 3.83%, the first drop since its listing [4]. - The dividend payout ratio for 2024 fell to 47%, the lowest since 2018, raising questions about the company's profit distribution policy [4]. Group 3: Industry Challenges - The liquor industry is undergoing a deep adjustment period, with significant impacts from sales restrictions and a decline in demand for mid-to-high-end liquor [5]. - Kuozi Jiao faces intensified competition, particularly from local brands, which threatens its market position [5]. - The company is struggling with product, channel, and brand challenges, as new product launches have not met market expectations, and its traditional distribution model is becoming less effective [6].