Workflow
银行业“反内卷”反什么?怎么反?

Core Viewpoint - The financial industry is experiencing a shift towards "anti-involution" competition, with banks being urged to adopt more rational and healthy competitive practices to enhance operational capabilities and contribute to sustainable economic development [1][2][4]. Group 1: Industry Response - Ping An Bank's Guangzhou branch has initiated a meeting to implement "anti-involution" strategies, aiming for high-quality and sustainable development [2]. - Various financial regulatory bodies and banking associations across regions are advocating for adherence to self-regulatory mechanisms and the establishment of a reasonable industry evaluation and incentive system [1][4]. - The Guangdong Financial Regulatory Bureau has explicitly opposed "involution" competition and has issued a negative list to guide the banking and insurance sectors [4]. Group 2: Current Challenges - The financial industry is facing intensified "involution" competition, characterized by high-interest deposit promotions and aggressive customer acquisition strategies [5][6]. - The core issues stem from a narrowing interest margin (1.43% in 2024), digital lag in smaller banks, and a shift in corporate financing towards direct market channels [6]. - The negative impacts of "involution" include compressed profit margins, distorted risk preferences, and limited capital replenishment for banks [6]. Group 3: Future Directions - The central economic work conference has called for comprehensive measures to address "involution" competition, emphasizing the need for banks to abandon scale and speed obsessions [7]. - Banks, particularly smaller ones, are encouraged to adopt differentiated competition strategies and improve asset-liability management to enhance profitability and sustainability [7][8]. - The importance of self-regulation and avoiding price wars has been highlighted, with large commercial banks urged to lead by example [8].