Core Insights - The company expects total revenue for the first half of 2025 to be between RMB 31.35 billion and RMB 32.15 billion, representing a year-on-year growth of 38.0% to 41.5% compared to the same period in 2024 [1] - The social business continues to show strong performance, with expected revenue between RMB 28.00 billion and RMB 28.60 billion, reflecting a year-on-year increase of 35.4% to 38.3% [1] - The innovative business is experiencing explosive growth, with expected revenue between RMB 3.35 billion and RMB 3.55 billion, indicating a year-on-year growth of 65.0% to 74.9% [1] Social Business Development - The social business of the company has maintained high-quality growth, with the "Bush" product matrix thriving in global markets [3] - New products SUGO and TopTop are showing strong growth, while core products MICO and YoHo continue to contribute stable revenue [3] - The growth in social business revenue is attributed to the application of AI technology, enhancing customer acquisition, localization, and monetization efficiency [3] - Key operational metrics for SUGO, including average online duration per user, ARPU, and payment rate, have steadily improved [3] Global Market Expansion - The company is expanding its global market presence, with SUGO showing good market adaptability in Latin America and Europe [5] - The social business targeting diverse demographics continues to develop healthily in overseas markets, particularly in Southeast Asia [5] - HeeSay has solidified its position in Southeast Asia, ranking 16th in the Google Play revenue chart for social apps in the region [5] Innovative Business Growth - The company is building a second growth curve through innovative businesses such as premium games and social e-commerce [6] - The premium game business, represented by "Alice's Dream: Merge Games," has entered a long-term operational phase, contributing stable profits [6] - The social e-commerce platform HeeSay is also experiencing rapid growth, maintaining its leading position in HIV prevention and sexual health services [6] Global Strategy - The establishment of the company's global headquarters in Hong Kong marks a new phase in its globalization strategy [7] - The company aims to leverage technology to empower social entertainment and explore diverse development opportunities in global markets [7]
赤子城科技2025上半年收入超30亿，同比增长超38%