Wangfujing(SH:600859) Zheng Quan Zhi Xing·2025-07-25 10:09Core Viewpoint - Wangfujing (600859.SH) has experienced a significant decline in profitability for the first half of 2025, following a substantial drop in 2024, primarily due to a weak consumer market and changing consumer habits post-pandemic [1][2]. Financial Performance - For the first half of 2025, Wangfujing expects a net profit attributable to shareholders of between 64 million to 95 million yuan, representing a year-on-year decline of 67% to 78% [2]. - The company's net profit after deducting non-recurring items is projected to be between 22 million to 32 million yuan, indicating a decline of 90% to 93% year-on-year [2]. - In Q1 2025, Wangfujing reported revenue of 2.985 billion yuan, down 9.76% year-on-year, with a non-recurring net profit of 27.01 million yuan, a decrease of 86.02% [2]. - The second quarter's non-recurring net profit is estimated to be between -501,000 to 499,000 yuan, reflecting a year-on-year decline of 96.07% to 103.94% [2]. Business Strategy and Adjustments - Wangfujing has been actively adjusting its business model by closing and opening stores to adapt to changing consumer trends, which has negatively impacted short-term performance [1][3]. - In the first half of 2025, the company opened 2 shopping center stores and closed 3 stores due to lease expirations, leading to a decline in revenue [3]. - The company has been restructuring its cost and expense structure in response to these changes, which has also contributed to the decline in profits [2][3]. Segment Performance - The department store segment, which accounts for approximately 40% of revenue, has shown a significant downward trend, with a revenue decline of 14.82% in 2024 [4][5]. - The shopping center segment also faced challenges, with a revenue drop of 2.77% in 2024 and a further decline of 6.61% in Q1 2025 [5]. - The only segment showing growth is the outlet segment, which achieved a revenue increase of 6.14% in 2024, contributing 18.73% to total revenue [5]. New Business Development - Wangfujing has been attempting to diversify its revenue streams by developing a duty-free business, which has not met expectations despite a 33.19% revenue growth in 2024, contributing only 2.06% to total revenue [6]. - The duty-free segment's revenue in Q1 2025 was 9.973 million yuan, down 17.83% year-on-year, indicating challenges in scaling this new business [6].