2024-2025年全球创业观察报告

Group 1 - The 2024-2025 Global Entrepreneurship Monitor (GEM) report covers entrepreneurship data from 56 economies, representing 63% of the global population and 78% of global GDP, highlighting the current state and trends in the global entrepreneurial ecosystem [1][2] - In 2024, global GDP is projected to grow by approximately 3%, yet 51 participating economies report a decline in household income, with 38 economies indicating that at least 25% of adults have experienced income reductions [1][2] - Only 17 economies are rated as having a "sufficient" entrepreneurial environment, while 39 are deemed "insufficient," indicating a disparity in entrepreneurial conditions across different income levels [1][2] Group 2 - The motivations for entrepreneurship are diverse, with "survival" and "wealth accumulation" being the most common, particularly in low-income economies where survival is a more pronounced motivation [2] - Despite a perception that barriers to entrepreneurship are lowering, fear of failure is increasing, with at least 40% of individuals in 43 economies opting not to pursue opportunities due to this fear [2] - The report emphasizes the importance of sustainable development, with over half of early-stage entrepreneurs in 40 economies prioritizing social and environmental impacts over profit [2] Group 3 - The distribution of entrepreneurial activity shows a concentration in consumer and business services, with high-income economies leading in product innovation, while low-income economies show less innovation [2] - There is a notable difference in employment expectations, with at least one-third of entrepreneurs in 37 economies not planning to hire additional staff, contrasting with expansion plans in some high-income economies [2] - The report indicates a growing trend towards digital technology adoption, with at least half of entrepreneurs in 30 economies planning to increase digital marketing investments, although awareness of artificial intelligence varies significantly by income level [2]